Hard-core gamers are a breed apart. Gaming is a centerpiece of their lives, giving them a way to flex their intellectual and creative muscles. Thriving on developing gamer know-how and mastery, they're on a never-ending quest to improve, build or buy the latest gaming machine.

With this target in mind, this campaign showcases Intel's game-changing top-end hardware and employs nuanced gamer language to affiliate Intel with unrivaled performance and an unequaled gaming advantage.

Rolled out globally, the campaign comprised of various in-store print, online banners, and exhibition digital-display.